For those of you that know me personally, you will know how I’ve always had an interest in trees (in particular their history), but that’s just one small part of my life and what I do.
Outside of work I’ve been involved in the Internet Marketing business for a number of years now and have worked for a number of different accident claims and personal injury firms across the United States in helping them to generate leads and get more business. Well, that part of my “normal” life has now just taken a really positive turn for the better as I’ve won a new client in the UK, meaning I can expand and really accelerate my business with my accident claims clients.
New Client Win for a UK Accident Claims Advice Company
Last month I entered into some negotiations with an Accident Claims Company after they approached me having seen the good work I was doing with some of their accident claims partners here in the United States. After some really great discussions over Skype, they asked me to put together a proposal on how I could help to generate them more clients coming to them for accident claims advice in order to make an accident claim or personal injury claim.
Happily they said yes to my proposal, which for me means I can really push my business forward on in 2015, and will be working with even more personal injury solicitors and lawyers – both in the United States and the United Kingdom.
Generating Leads for the Accident Claims Advice Industry
If you work in the accident claims business either here or abroad or know someone who does then here’s a breakdown of the type of services that I currently offer, all of which can be placed into a bespoke strategy to suit you and your business!
- Creating unique ways in which to generate inbound accident claims enquiries
- Online interviews with personal injury lawyers and accident claims specialists
- Managing and maintaining of social media accounts
- Content marketing strategies and blogger outreach
- Using YouTube to generate online enquiries
- Website optimisation focused on converting accident claims leads
You are probably wondering why I focus in so closely on the law niche? Well, I fell into this industry due to my college background in law. I was studying to be a personal injury lawyer before I got into online marketing and always wanted to create my own accident claims company. I soon realised that the time and money involved in setting up was actually a bit of a roadblock. So… using what I knew about the industry it made sense that I still operated in the accident claim advice niche, but instead as a service provider.
My first client was a local lawyer based in San Diego. He was someone I had studied with at college and he was struggling to attract in-bound clients. We took a look at his business, and saw that instead of purely focusing on the broader market of accident claims that we should instead be more focussed on specific niches within the industry.
Niche Specific Accident Claims Websites
As a result I helped him build up some websites which addressed certain specific claim types in the personal injury niche, all of which are still generating him thousands of dollars per year in revenue – something I am very proud of. We decided to look into and focus on:
- Car crash claims and road traffic accident injuries
- Work accident claims and industrial disease
- Head, brain, neck, back and spinal cord injury claims
What this meant was that we could present him as a specialist in these areas, rather than just being a generic personal injury claims lawyer who dealt with all forms of compensation types. He is now known as the leading accident claims lawyer in his geographic catchment area for those types listed above.
It was this piece of work that brought me to the attention of the Accident Claims Advice Web people in the United Kingdom. They had seen all the great work that I have been doing on social media and reached out to me via email. Fast forward to today and I’ve now got them as a client – hopefully this will be the beginning of many new relationships such as this.
The accident claims industry in the United Kingdom is actually very similar to how it works in the United States with a few exceptions. The English and UK market has very strict regulation on how businesses and accident claims management companies can generate new business and leads, and in the last year the UK Government has passed down a lot of legislation changing the way in which the industry works.
Thankfully my law background has meant I understand these changes, and can adapt some ways in which I work to ensure that UK clients stay one step ahead of the legislation and don’t take any un-due risks. When you are dealing in an industry like this it’s very important to make sure that you are squeaky clean – it’s people lives you are dealing with at the end of the day, and someone looking for accident claims advice is probably already under a lot of stress already due to injuries, worries, and financial problems.
Hopefully the new projects that I am planning for the Accident Claims Advice Web will be well received and will help them to increase their client base like I have already done for some lawyers in our own country. I am really looking forward to how this goes and will post updates on the Historic Trees blog as and when they happen.
Do You Need Help With Generating More Business Online?
If you are a business interested in getting more personal injury leads and increasing your own business then please do contact me. In the next couple of months I will be creating a website dedicated to my services for law firms from an online marketing perspective and in particular how I can help those working in the accident claims industry to get more business online.